Thirty-one years
on one street.
Heeraa Financial Services Limited was incorporated on 24 April 1995 and has lent from Sowcarpet ever since. In that time the address has not moved, and neither has the method.
Sowcarpet is not an accident of geography.
General Muthiah Mudali Street sits in the middle of Chennai's oldest trading quarter — a few square kilometres where wholesale, jewellery, textiles and credit have operated shoulder to shoulder for well over a century. Businesses here have always been financed by people who knew the family, not by people who scored the file.
Heeraa Financial Services Limited grew out of that world and never left it. We are a registered non-banking financial company today, with the compliance and the reporting that entails, but the underwriting instinct is the one this street taught us: read the person as carefully as the paper.
Thirty-one years of doing that in one place produces something no amount of capital buys — a memory of how borrowers behaved through good years and bad ones. It is the reason we can move quickly on a file that a larger institution would still be circulating internally.
A regulated lender that
still behaves like a family firm.
Both halves of that sentence matter. The regulation is real and we take it seriously. So is the fact that you will deal with the same people from first call to final settlement.
Registered NBFC
Registered with the Reserve Bank of India as a Base Layer non-banking financial company of the Investment and Credit Company type, under the Chennai regional office. CoR No. [to be supplied]
Own-book lender
We lend our own capital. That means we carry the risk of every decision, and it is why the decision is taken carefully and by name.
No public deposits
We are not authorised to accept public deposits and do not accept them. If anyone offers you a deposit scheme in our name, it is not us.
Corporate particulars
From first call to disbursal.
Timelines vary by vertical — a gold loan settles in a morning, an acquisition facility takes weeks. What does not vary is that you always know which stage you are at.
Conversation
What you need, what secures it, and by when. We tell you at this stage whether it is something we do — no point taking documents otherwise.
Assessment
Valuation, title or asset verification, and a look at repayment capacity. Handled in-house by our own people.
Sanction & disbursal
Terms, rate and charges in writing before you sign anything. Funds released against clean documentation.
The people who take
the decisions.
A lender should be willing to put names to its credit calls. Ours are below.
Praveen Chand Nahar
Whole-time Director
[Short biography: years in the business, area of responsibility, what he personally underwrites. Two to three sentences.]
Nidhi Nahar
Director
[Short biography.]
Mehul Mehta
Director
[Short biography.]
Italicised gold text marks content still to be supplied before launch.
Come and see us.
Heeraa Mansion, No. 20, General Muthiah Mudali Street, Sowcarpet, Chennai 600 079. Monday to Saturday.