Finance with clarity.built on trust.
Heeraa Financial Services has lent from one address in Sowcarpet since 1995, against gold, vehicles, property and books, assessed by people who have seen the security in front of them.
Lending- 1995
- Lending since
- Incorporated 24 April 1995.
- Three
- States served
- Tamil Nadu, Kerala, Karnataka.
- Twelve
- Lending verticals
- Gold to structured finance.
- ₹5 crore
- Registered capital
- Authorised and paid-up.
One address, since nineteen ninety-five.
Heeraa Mansion, No. 20, General Muthiah Mudali Street. Goutam Chand Nahar opened the first book here, and the firm has not moved. Not in thirty-one years, not through three state expansions, not once. Most of what a borrower needs to know about how we lend is contained in that fact.
The houseCome to the counter, or call.
Heeraa Mansion, No. 20, General Muthiah Mudali Street, Sowcarpet, Chennai 600 079
pcn@heeraafinancials.comApply for a loanFour steps. No call centre, no queue number.
Enquire
Online, on WhatsApp, or walk into Heeraa Mansion. You will speak to someone who can actually decide.
Assessment
We see the security ourselves: ornaments weighed at the counter, property visited, books read.
Written terms
Rate, tenure, processing fee and every other charge, on a single page, before you sign anything.
Disbursal
To your account or across the counter. Gold the same day; most other facilities in two to ten days.
Five things that do not change.
- Every application is read by a person. Nothing here is scored by a machine.
- We look at the security ourselves before we price it: ornaments weighed at the counter, property visited, books read.
- Rate, tenure and every charge sit on one page, in language you read without help.
- The decision is taken in this building. There is no remote committee and no call centre.
- Gold is disbursed the same day. Most other facilities take two to ten days, and we say which at the start.
What it will cost you, worked out on our terms, not a teaser rate.
Indicative only. Not an offer, not a sanction, and not a commitment to lend. Your actual rate and limit depend on the security, the tenure and the assessment.
The company record, in full.
Nothing here is a claim. Every line is filed publicly. Check it before you speak to us.
| Incorporated | 24 April 1995 |
|---|---|
| CIN | U71309TN1995PLC031035 |
| Registered office | Heeraa Mansion, No. 20, General Muthiah Mudali Street, Sowcarpet, Chennai 600 079 |
| Authorised & paid-up capital | ₹5,00,00,000 |
| RBI classification | Base Layer NBFC, Investment and Credit Company (NBFC-ICC), Chennai regional office |
| Public deposits | Not accepted; not authorised |
Verifiable on the MCA register. Search the CIN or former name.
Anyone can lend money. The difficult part has always been knowing who to lend it to.

