One house, four enterprises.
Heeraa Financial Services Limited lends. Three associate enterprises sit alongside it, and where a transaction is larger than the NBFC will hold alone, the group participates.
Who is who.
Heeraa Financial Services Limited
The regulated lending entity. All lending facilities described on this site are extended by this company.
Goutamchand Praveenchand
The family trading house on General Muthiah Mudali Street, and the origin of the group's presence in the Sowcarpet market.
Praveen Investments
The group's investment vehicle, holding direct positions alongside the NBFC's angel and structured books.
Ameya Heights LLP
The group’s real estate development interest, and the source of the delivery experience behind the construction and project finance books. Its own work is published at ameyaheights.com.
Separate legal entities.
Associate enterprises are separate legal entities. They are not regulated NBFCs, they do not lend, and no facility on this site is extended by them.
The trading house on this street was here long before the finance company was. The lending grew out of it.
One conversation, whichever entity it concerns.
Every lending enquiry is answered by Heeraa Financial Services Limited. Tell us what the transaction is and who is involved, and we will say plainly whether it is ours to do.
